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There’s a thriving trend for holistic self-care, with growing numbers of consumers actively seeking natural, sustainable solutions for energy levels and mental and emotional wellbeing.[1] This has led to increased interest in plant-based nootropics – botanical ingredients that help boost cognitive function. Some of the most popular include ginkgo biloba, ginseng, guarana and L-theanine, which research suggests can positively affect memory, focus, alertness and mental energy.

Let’s get straight to the point: The market for gummy supplements is booming! Between 2018 and 2022, the fortified gummy category experienced an exponential compound annual growth rate (CAGR) of a whopping 37 per cent. But despite such growing demand, manufacturers have found it challenging to deliver a desirable texture using an efficient, starch-free process. Until now, that is. At GELITA, we have developed CONFIXX^® - a gelatin that can be processed starch-free yet still gives gummies their anticipated chewy texture.

Gelatin softgel capsules are one of the most common delivery systems for over-the-counter (OTC) products and dietary supplements. Unlike other types of capsules, they are hermetically sealed and airtight to protect sensitive ingredients from oxygen, light and contamination. Furthermore, the plain, curved surface makes them easy to swallow, which appeals to consumers.

By preventing troublesome crosslinking, breakthrough gelatin technology is enabling pharmaceutical and supplement manufacturers to guarantee the stability of softgels destined for the Asia-Pacific market.

Softgel capsules are set for rapid growth in the next five years, with Asia-Pacific leading the way. The region’s softgel market is projected to expand by 6.6% year on year between now and 2027, and for countries such as India and China, even stronger growth is forecast¹.

The Covid-19 pandemic generated huge interest in surface cleaners that kill viruses and bacteria. However, many existing types are not effective for much more than 30 minutes. In public spaces, which might only be sanitized once a day, this could pose a health risk.

Fortified gummies have been one of the biggest success stories to come out of the supplement industry in recent years. What started as a candy-like carrier for kids’ vitamins has expanded to become the format of choice for a variety of active nutritional ingredients, and consumers of all ages are warming to its soft and chewy attributes.