From a snack to a lifestyle product

GELITA's experts are well aware that consumers are increasingly becoming more knowledgeable about their health and nutrition. Studies show that consumer demand is growing for a greater variety of products tailored to their needs. With so many popular snack options available - the protein bar still continues to be front and center as a "go-to" option for its feasibility and high protein percentage.

For example, today's consumers want to eat healthier and increase their protein intake because they are well aware of the benefits of collagen protein. However, satisfying this lifestyle also requires a company to continually diversify its product portfolio. Imagine if your organization could invent a product with a specific brand positioning that matches these end-users? What if you were able to produce a high protein, high-quality protein bar, that also has a great taste and texture?

Applied to the protein bar business, there is no such thing as a "one protein bar fits all" model, this thinking is of thing of the past.

Find out how GELITA, pioneers of Bioactive Collagen Peptides and the first company to comprehend the importance and benefits of collagen peptides, have put together some amazing collagen protein bar ideas for five distinct target groups.


“A Bar for various active lifestyle models. Five inspirational approaches to bars with benefit!”


Collagen Protein snack bar

What do consumers expect in 2021?

  • Conscious and healthy nutrition
  • High protein content for specific needs
  • Health and wellness products
  • Protection against excessive strain in sports
  • Faster return to training
  • Improved body composition
  • Better metabolic health
collagen protein snack bar