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Enteric capsules have been around for quite a while now. Their development was necessary because standard capsules cannot survive the acidic environment of the stomach due to pH-instability, which means the active ingredient will not – or only partially – reach the small intestine, where it’s destined to do its work. Another advantage of enteric capsules is that they help avoid the unpleasant aftertaste often associated with fish oil capsules. Such capsules contain omega-3 fatty acids, which are essential in supplement format for those who eat little or no fish. But many people avoid them because of their unpleasant fishy aftertaste. With enteric capsules, however, there’s no aftertaste as the fish oil is released in the small intestine rather than the stomach.

When it comes to joint and skin health, two of our innovative Bioactive Collagen Peptides (BCP®) have revolutionised the market. That’s why we’re wishing them many happy returns – and marking the occasion by trumpeting the scientifically proven results that have ensured their ongoing popularity.

Being a professional athlete usually means retiring in your 30s, but not for Rachel Neylan. Because of her big successes such as a silver medal at the road cycling world championship in 2012 and her participation at the 2016 Olympics in Rio de Janeiro, the 40-year-old Australian was keen to continue her career professionally despite her age. However, due to a higher risk of fractures or soft tissue injuries as an ageing athlete, Rachel decided to invest in preventive measures and support her body from within.

Some find it a bit strange, while others would go so far as to say it’s downright contradictory. What are we talking about? Sweet treats positioned as healthier or better-for-you options, that’s what! However, evidence suggests that there is growing demand for such offerings, with figures from Innova Market Insights revealing that new product launches in confectionery carrying a no/low/reduced sugar claim witnessed a 17% CAGR between 2015 and 2020. This proves that global obesity concerns are resulting in consumers actively reducing sugar intake not only in their daily diet, but also in indulgent treats.

Now that consumer thinking about protein has moved out of the gym and into grocery and convenience stores, products with protein claims are on the rise. That’s because today’s shoppers want to see protein enrichment in everyday products – even in confectionery!

Although consumers who engage in physical activity remain a core audience for the protein/sports nutrition market, its mainstream evolution is being driven by everyday people who are both active and looking for a convenient health boost. They tend to take a proactive rather than reactive approach to health, with a view to staying fit and mobile for as long as possible.

What do consumers need, what do they want and what are they looking for in the products they purchase? Plus, what drives these buying decisions and what’s the motivation? For us at GELITA, these are important questions. In today’s diversified marketplace, we need to understand how to optimize the development of our product concepts and ingredient solutions to meet end user requirements. Are you interested to know more about Protein Enriched and Sugar Reduced Confectionery? Download our E-BOOK now!