Keen to promote a creative environment and develop ideas, GELITA has implemented a culture of integral innovation that enables every one of its 2500 employees to contribute to the company’s success. Continuous development in every business area is GELITA’s driving force and a key element of such success. Why? Because every innovation starts with just one thought. Or sometimes just a coincidence…
As soon as a product is labeled as "vegetarian" or "vegan," consumers immediately get the impression that there’s something inherently good or natural about it, or that it’s somehow better for their health. However, the recent discussions about vegetarian meat substitutes have shown that this is not necessarily true. Such is the case for HPMC hard capsules. They’re vegan, made from cellulose fiber and therefore regarded as natural. The use of HPMC hard capsules is not just a bonus for vegetarians and vegans, it's also great news for the many consumers who avoid animal products — as long as there’s no perceived disadvantages compared with the animal-based original.
Sports and wellness products are in greater demand today than ever before. People want to do something for themselves, taking care of their health and wellbeing, and looking after their appearance. That’s why products focusing on sports nutrition, beauty-from-within, and healthy ageing are most in demand. At this year’s Hi and Ni (booth 8E41) in Frankfurt, GELITA offers customized and functional solutions to help manufacturers make the most of current trends.
Food companies strive to produce high-quality and safe foods. These are laudable aspirations and the cornerstones of business success. Yet, there’s another element of quality in the food industry that’s becoming increasingly important to consumers: responsibility and a commitment to ethical values.
To stay successful and be innovative, it is crucial to meet the demands of different target groups: product concepts need to deliver real benefits. So, GELITA conducted a qualitative research in the US, UK and Germany to learn more about the problems, goals and motivations of various consumer populations when it comes to physical exercise.