Sports and wellness products are in greater demand today than ever before. People want to do something for themselves, taking care of their health and wellbeing, and looking after their appearance. That’s why products focusing on sports nutrition, beauty-from-within, and healthy ageing are most in demand. At this year’s Hi and Ni (booth 8E41) in Frankfurt, GELITA offers customized and functional solutions to help manufacturers make the most of current trends.
Food companies strive to produce high-quality and safe foods. These are laudable aspirations and the cornerstones of business success. Yet, there’s another element of quality in the food industry that’s becoming increasingly important to consumers: responsibility and a commitment to ethical values.
To stay successful and be innovative, it is crucial to meet the demands of different target groups: product concepts need to deliver real benefits. So, GELITA conducted a qualitative research in the US, UK and Germany to learn more about the problems, goals and motivations of various consumer populations when it comes to physical exercise.
Everyone knows the situation: just before an important meeting or presentation, you’re floored by summer flu. As a consumer, you want rapid results and immediate relief. That means that, as well as a fast-acting active, it’s important that the ingredient can be released as quickly as possible to reach its site of action at full speed. Even the fastest active ingredient is only as quick as its release profile.
Limited physical performance, muscle loss, the depletion of structural proteins in the skin, bones and cartilage, as well as degenerative joint diseases, are just a few of the problems associated with aging. People who want to stay fit and healthy as they grow older have several options — from sports and lifestyle interventions to the use of preventive nutrients.