Everybody wants it and many spend a lot of money on it. What is it? Beauty! That beauty comes from within is not just an old truism, scientists are increasingly finding that you can eat yourself lean, fit and healthy. Certain nutrients can support skin health and contribute to lustrous hair and strong nails. And foodstuffs that have an effect on beauty (nutricosmetics) are on the rise. Global Industry Analysts says that the worldwide nutricosmetics market is growing and will reach a value of $7.5 billion by 2024.1 Therefore, beauty-from-within ingredients, especially when supported by solid research, are on demand. One shining example is collagen.
For many years, collagen has been used to formulate products for skincare, hair and fingernails. What you might not know, though, is that the oral intake of collagen supplements has a much more long-term effect, which makes VERISOL® the perfect ingredient to position a product in the beauty care market. It comprises pure collagen peptides that have been specifically developed to provide the highest possible efficacy in human skin. Additionally, it is backed by credible science and easy to handle.
Here’s how it works. Taken as a daily dietary supplement, VERISOL® activates the synthesis of collagen and elastin in the deeper layers of the skin. As a result, the skin looks rejuvenated, wrinkles flatten out and even skin affected by cellulite becomes firmer with the tell-tale dimples being noticeably diminished. In addition, recent studies show a positive influence on the growth and stability of fingernails after daily VERISOL® intake. The scientific pedigree is a key advantages, but there’s another benefit: consumer trust in collagen peptides. Most women are familiar with the term “collagen,” positively associating it with antiaging and perceiving it to be natural.
As VERISOL® is highly soluble and almost neutral in taste, it can easily be incorporated into various types of liquid and solid functional food applications or nutricosmetics without compromising the sensory profile – from collagen water and concentrated ready-to-consume liquid shots to tablets, capsules and flavored powder mixes. Even luxury foodstuffs such as coffee drinks and chocolate can be enriched with natural collagen peptides, allowing for beauty care with a touch of great-tasting indulgence.
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1 http://www.strategyr.com/MarketResearch/Nutricosmetics_Market_Trends.asp (12.02.2018)
