A strong brand from the Rhine-Neckar region
GELITA AG wins another award!
GELITA AG in Eberbach, one of the leading global manufacturers of collagen proteins, is delighted to receive the "German Brand Award" for successful brand management in the category "Industry Excellence in Branding". The prize is awarded by the German Design Council (Rat für Formgebung) and the German Brand Institute. Some weeks ago, the corporate film "You can see" won the renowned "Intermedia Globe Award" in gold at the "World Media Festival" in the category Public Relations / Image.
Building a strong brand is essential for GELITA’s success in business. The German Brand Award acknowledges successful brand management in Germany. Its goal: to discover, showcase and reward groundbreaking brands and brand makers. The award was initiated by the German Design Council. The prize recognizes innovative brands, consistent brand management and sustainable brand communication as well as pioneering individuals and companies in the world of brands.
Prize for successful brand management
Yesterday, the founder of the competition, the German Design Council, awarded the GELITA brand with the prize in the category "Industry Excellence in Branding". This is a very special honor, as only companies nominated by the German Brand Institute, its brand scouts and expert committees are permitted to participate in the competition. GELITA pursues a clear premium brand strategy throughout the world: "We are really excited that the GELITA company and product brand are perceived in such a positive way. Along with excellent products and services, a consistent brand strategy is essential for setting standards in the global competitive environment", said Michael Teppner, Global Vice President of Marketing & Communication at GELITA AG, who accepted the German Brand Award at the official ceremony in Berlin.