Navigating the Plant-Based Trend: Facts vs. Fiction in Capsule Formulation
In our modern world that’s swirling with headlines about the benefits of all things plant-based and the rise of both vegan and vegetarian lifestyles, conflicting information and/or exaggerated claims often leave consumers feeling confused or skeptical. Even so, vegetarianism is pretty much mainstream these days. In a 2019 survey conducted in the US, UK, Spain, France, Brazil, India, Germany, Mexico and China, for example, approximately 13 % of participants stated that they’d adopted or followed a vegetarian diet during the previous year. Plus, in this same survey, 58 % of consumers indicated a preference for plant-based options when choosing alternatives to meat and/or dairy.
But how does this movement toward a plant-based diet translate to consumer preferences in the world of dietary supplements or medications?
More specifically, how are delivery systems such as hard capsules for nutrients and prescription drugs meeting the demand of this seemingly prevailing trend? And, is the market really getting what it believes it is with capsules labeled as plant-based, vegetarian or vegan? Is all the noise just hype or in fact a new reality?
What You’ll Learn in This E-Book:
- Natural vs. Animal-Free: What’s Really in the Capsule: Compare gelatin and HPMC in terms of production processes, labeling, and regulatory implications.
- Sustainability and Safety Facts: Learn why gelatin can be more sustainable and naturally digestible than it’s often perceived.
- Market Trends and Consumer Misconceptions: Understand current market shares and how perception shapes demand.
