Mission, Vision, and Values

What Shapes Our Actions

Discover what drives us at GELITA. Our mission, vision, and values shape our actions as we strive to make a positive impact and deliver innovative solutions.

Our Mission

With our innovative collagen peptides and gelatin, we empower companies worldwide to create products that enhance people’s everyday lives — from the food they enjoy to the medicines they rely on.

Improving Quality of Life

For us, quality of life means much more than meeting basic needs — it’s about making every moment better. It’s the pleasure of enjoying delicious foods with perfect texture and mouthfeel. It’s the confidence that comes from looking good and feeling fit. It’s the freedom to stay active at every age, supported by nutrition that promotes mobility, vitality, and beauty from within. And it’s the convenience and comfort of receiving medication in easy-to-swallow capsules, the protection of vaccinations, and the assurance of safe, effective medical products.

We deliver these benefits by supplying high-quality, scientifically validated ingredients to our partners across food, nutrition, pharmaceutical, and medical industries. In doing so, we make a big promise — and embrace the responsibility that comes with it. As one of the world’s leading suppliers of collagen peptides, collagen, and gelatin, we are committed to sustainable corporate management, responsible partnerships, and positive contributions to our employees, society, and the environment.

Creating Value for Our Customers

We strive to deliver more than ingredients. Through our products, tailored solutions, and expert support, we help our customers innovate and succeed. At the same time, we are constantly developing new technologies and refining our processes to ensure safe, efficient, and resource-conscious production — today and for the future. The dedicated teams at our 22 sites worldwide bring this mission to life every day.

Our Vision: ONE GELITA

We aim to further strengthen our position as one of the industry’s global leaders. Guided by our vision ONE GELITA, we work as one team across all locations and disciplines, combining expertise and passion to secure our leading role for generations to come.

The Basis of Our Cooperation

Our Values

Trust, Courage, Passion, Empathy, Commitment, and Care form the foundation of how we work together and with our customers. These values guide our actions, foster respectful cooperation, and ensure that we always consider our impact on people and the planet.

Trust

We are open, honest, fair, and treat each other with respect.

Courage

We are courageous and prepared to take risks in order to find every new paths. We are capable of learning from our mistakes.

Passion

We have high intrinsic energy and great enthusiasm for what we do and take pride in our work.

Empathy

We have an understanding for others and are prepared to offer help.

Commitment

Our actions are clear and consistent: we do what we say, we can rely on each other, and we pursue the long-term interests of our company.

Care

We care about people, society, and the environment. We show this through our continous actions of reducing our environmental impact, of supporting society and human wellbeing. We expect the same from our business partners. 

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Innovation at GELITA

At GELITA, innovation is far more than a department — it is deeply woven into our DNA. Across every product category, from collagen peptides to gelatin-based solutions, our drive to innovate continuously shapes the future of the industries we serve. This culture of innovation empowers our partners to bring products to market that deliver meaningful benefits and stand out from the competition.