GELITA Expert Interview – Natalie Leuwer, Category Manager, Nutrition and Health Ingredients
How long have you been at GELITA, and what does your role entail?
I’ve learned everything about GELITA from scratch. After joining as an apprentice in 2008, I completed my bachelor’s and master’s degrees with the company as a partner. I then worked in the Marketing & Communications department, handling digital communications, communications material such as videos, and market intelligence. These experiences were all excellent preparation for my role as Category Manager, where I’m now responsible for developing the product portfolio for food specialties. I ensure all new products are market-oriented and serve specific consumer requirements. The other key parts of my role are helping these new products grow and making already established products more successful.