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Now that consumer thinking about protein has moved out of the gym and into grocery and convenience stores, products with protein claims are on the rise. That’s because today’s shoppers want to see protein enrichment in everyday products – even in confectionery!

Although consumers who engage in physical activity remain a core audience for the protein/sports nutrition market, its mainstream evolution is being driven by everyday people who are both active and looking for a convenient health boost. They tend to take a proactive rather than reactive approach to health, with a view to staying fit and mobile for as long as possible.

We at GELITA are convinced that collagen supplements presented in modern, convenient application formats have great potential. And that’s no doubt why growing interest in preventive healthcare has seen a surge in fortified gummy product launches in recent years. Such a dramatic increase in popularity means gummies are now being recognized as a more convenient, easier-to-consume option.

World-leading freestyle footballer Raquel Benetti is never one to take her eye off the ball – both literally and metaphorically – and it’s a philosophy that served her well when she recently suffered a potentially devastating injury.

Born in 1990, Raquel is a Brazilian athlete, not to mention model and digital influencer, so clearly a woman of many talents! She also happens to be a leading exponent of freestyle football, and has serious skills when it comes to performing highly complex manoeuvres with a ball, including mind-blowing balancing tricks.

As more and more people look to food as a source of health and wellbeing, so owners are doing exactly the same for their pets. According to the European pet food industry association, ‘humanisation’ is the key trend currently driving the market. Any old can or bag of biscuits is no longer good enough: consumers want the best for their furry friends. High-quality, natural ingredients, with added functionality where possible, is in great demand for cats’ cuisine and dogs’ dinners these days.

Cartilage is an essential component of joints. It acts as a shock absorber where two bones meet at the joint – allowing frictionless, smooth movement – and also helps protect bones and joints. Collagen is an essential component of healthy joint cartilage. Therefore, to fight joint pain induced by wear and tear of the cartilage, we developed FORTIGEL® – a product comprised of specific Bioactive Collagen Peptides (BCP®) that are optimized and scientifically proven to stimulate joint cartilage regeneration, and promote measurable growth of cartilage tissue. The considerable advantage of FORTIGEL® over other ingredients typically offered to improve joint conditions is that it tackles the actual cause of the problem, rather than just the symptoms.

The soaring popularity of eSports shows no signs of abating, as more and more people venture into the world of competitive gaming. But, as is the case with all sporting endeavours – be they outdoors or armchair-based – nutrition plays a key role in success.