By combining innovation, scientific application, a sense for future co-operations and a feeling for the complex market of collagen proteins for industrial use, GELITA AG has set a course for sustained market leadership.
Our goal is to continue to be the world's leading supplier of collagen proteins and to generate profitable and sustainable market share growth on a global basis. By adhering to a defined strategy, we will achieve this goal by combining excellent innovation and customer management with specifically targeted acquisitions. Strong management guarantees success in this competitive market.
Our vision: Improving Quality of Life
As worldwide market leader, we aim to create values that will benefit our customers, our shareholders and our employees. Our activities as a globally operating company are constantly geared towards upholding our corporate framework and maintaining our high standards.
GELITA is the brand that binds us together
We wish to remain the number one in the world. This means:
- As a global company, knowledge transfer and the close collaboration of all organizational units must be guaranteed.
- Our internal growth will be determined by innovation, proximity to the customer and efficient processes. In these respects, we are the best in the industry.
- As an innovative company, we constantly endeavor to identify market trends at an early stage and optimize our processes. We are fast when it comes to implementation.
We are open, honest, fair and treat each other with respect.
We are courageous and prepared to take risks in order to find every new paths.
We are capable of learning from our own mistakes.
We all want to achieve the best.
We have an understanding for others and are prepared to offer help.
Our actions are clear and consistent: we do what we say, we can rely on each other and we pursue the long-term interests of our company.
We care about people, society and the environment.
Our management principles are based on common values. Communication and trust are the pillars on which our global teams act. This philosophy enables us to engage and retain the very best employees.