The market for reduced-calorie products is growing fast – and with it the importance of GELITA's VITARCAL^® concept. Today, nutritional habits are tending towards much larger portions - and these are richer in fats than they used to be. The result: more and more people are now overweight. This is not only a health issue; it also affects our well-being. Daily routines and work, however, mean that for most people there is little time for the exercise that would compensate for these nutritional sins. If the food industry wishes to contribute to the well-being of its consumers, it will have to do something to reduce the energy density of the products on offer. And GELITA has the solution: the VITARCAL^® concept - with its newly developed products such as OPTICE^®, PARGEL^® and INSTANT GEL SCHOKO^®.

The natural collagen proteins in these products have inherent water-binding and foaming properties. These particular qualities mean that foodstuffs can now be produced that have fewer calories in the same volume. Those who place value on their figures can thus still cast an eye on their favorite muffins, chocolate, soft ice cream or hot dogs if these are prepared with the help of VITARCAL^® ingredients.

A further advantage of the VITARCAL^® concept: the properties of fat are imitated in such a way that the consumer does not taste or feel the difference between these and the standard products. Furthermore, it is also possible to replace artificial ingredients such as stabilizers, emulsifiers and foaming agents.'